Category: Deliverability

It just got easier showing your brand logo in the inbox

It just got easier showing your brand logo in the inbox. Just out from the BIMI Group: “The AuthIndicators Working Group (BIMI Group) has introduced a new capability to enhance Brand Indicators for Message Identification (BIMI), which Google is now officially supporting in Gmail. This update extends beyond Verified Mark Certificate (VMC), which requires a […]

Why send emails with a dedicated IP?

To show how IP number looks on tee

Why Send Emails with a Dedicated IP? Using a dedicated IP address for sending emails offers several advantages, especially for high-volume campaigns or when email deliverability is crucial. Here’s why: Better Control Over Reputation IP ReputationThe reputation of an IP address greatly affects how email providers treat your emails. With a dedicated IP, you control […]

How to Troubleshoot the SMTP Server

How to Troubleshoot the SMTP Server SMTP (Simple Mail Transfer Protocol) is essential for sending emails. However, issues with the SMTP server can disrupt email communication. Troubleshooting SMTP problems is crucial for ensuring smooth email delivery. This guide explains how to troubleshoot common SMTP issues effectively. Common SMTP Server Issues Before troubleshooting, it’s essential to […]

How to Reduce Email Bounce Rates

How to reduce email bounce rates Tips and strategies for success In the world of digital marketing, email campaigns are a cornerstone of effective communication. However, achieving the desired impact from your email campaigns requires more than just crafting engaging content. One critical metric to keep an eye on is your email bounce rate. A […]

Try our brand new email tester to get your score

Once, a Stamp on the Envelope Was Enough In the old analog world, we sent physical letters for more than 100 years based on a stamp with a value indicating the letter's weight, size, and the physical distance the letter had to travel to reach the recipient. At the post office, the stamp was marked with a postmark approving that the postage was correct, and the letter could be sent. If not, it would be returned or given penalty postage. Enough about that trip down memory lane. Today, we send billions of emails daily, of all kinds and with varying content. The analogy is quite simple: these emails also need a "stamp" to reach the inbox on the other end. Today, these “stamps” are called SPF, DKIM, and DMARC. In short, these are identity and verification mechanisms that ensure your email is not classified as spam and thus reaches the recipient. SMTP.dk has launched a tool you can use for free to check your email's ability to reach the inbox. You simply copy the auto-generated email address into the email you want to check and then see the result in the browser window. There might be some things to fix to ensure optimal delivery. Get a service check of your email now at smtp.ai The infographic shows the current average number of emails that successfully reach major, well-known global free mail providers. It is crystal clear that without standard certifications, you are in a black hole with the emails your customers or subscribers are waiting for. Check out: Emailtesterxxxxxxx

Once, a Stamp on the Envelope Was Enough In the old analog world, we sent physical letters for more than 100 years based on a stamp with a value indicating the letter’s weight, size, and the physical distance the letter had to travel to reach the recipient.At the post office, the stamp was marked with […]

Gmail and Yahoo demanding new email certification rules 1Q 2024

Gmail has introduced new measures to reduce unwanted emails for users, effective from February 1, 2024. Currently, you might encounter the “bounce apocalypse” as dormant or inactive Gmail accounts are being removed from their servers. Bounce messages, including phrases like “inactive mailbox” and “disabled mailbox,” will be bounced back to your email marketing system. This presents […]

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